V1 Advisory provides strategic counsel to airlines, travel technology companies, and investors navigating NDC, Offer & Order, and the end of legacy distribution.
Start the ConversationWhat We Do
Forty years of operating experience across airlines, GDS, and travel technology — applied where it matters most.
Distribution channel assessment, NDC vs. EDIFACT coexistence models, offer design, and ancillary revenue strategy for airlines at any stage of modernization.
Gap analysis, roadmap development, and implementation guidance for the transition away from legacy PSS and EDIFACT — with clear-eyed views on what's real and what's marketing.
Vendor selection, PSS modernization planning, booking engine assessment, and platform integration strategy. Unbiased. No preferred vendors.
White papers, conference content, and market positioning for travel technology companies that need to demonstrate credibility with airline buyers and industry stakeholders.
About
Forty years in travel and aviation. I've worked inside airlines, GDS platforms, travel technology startups, and enterprise software companies. I've sold to airlines, built products for airlines, and advised organizations trying to understand what the shift to NDC and Offer & Order actually means for their business — not in theory, but operationally.
The conversations I have most often are with executives who have heard the NDC narrative but aren't sure which parts are real, which parts are aspirational, and what their organization should actually do next. That gap — between industry narrative and operational reality — is where V1 Advisory works.
Thought Leadership
A weekly podcast covering what's actually happening in airline distribution — without the vendor spin.
Two to three headlines per episode. 360-degree analysis — the bull case, the bear case, and the critical take. No buzzwords. No advocacy. Insider-level coverage of NDC adoption, Offer & Order modernization, GDS economics, and the AI layer entering airline distribution.
Contact
If you're an airline, travel technology company, or investor trying to make sense of where retailing modernization is headed — and what it means for your strategy — reach out directly.